3) Ease of use: Users that are online aren’t going to spend time at a site that they have to figure out how to navigate. Make it easy and intuitive, or expect your traffic to not stick around.
4) Basic colors: Even the best-designed website is going to look very different on different screens. Stick with simple colors for a consistent look.
5) Fast loading times: There was a time that pages could get a little bigger and slower because many homes and offices were ramping up to high-speed connections. However, with more devices going on data connections that are wireless in nature, loading times are a concern again.
6) Universal fonts: Hard-to-find fonts aren’t going to be on many user machines, and even if they are, they might not look quite right. If someone has a hard time reading your page, they’ll Google one that is easier on their eyes.
7) Images: The overwhelming majority of websites comes with pictures these days. Choose beautiful photos that tell the user something, but are also ones you are allowed to use. Also, make sure that you strike the right balance between sufficient resolution and file size.
8) No pop-ups: These are ancient, annoying to users, and quite ineffective. Find other ways to highlight important messages or place ads for revenue you pursue.
9) Responsive Web design: Depending on what studies and research you look at, mobile technology like tablets and smartphones might account for the majority of both Internet traffic and online user growth. Responsive website design means your page scales to and loads on screens of any size.
10) A site index: If the ease of use of the site is done right, then individual users will not need the sitemap to navigate the website. However, it is very handy for the crawlers, bots, and search spiders of search engines to find, index, and then start ranking your various pages.
As mentioned earlier, whatever your motivations are for creating a website, when your Web design incorporate these ten elements, among others, then you should have a relatively fruitful and robust page in your hands.
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