Most business owners tend to get elated upon seeing heavy traffic to their website. However, they frown when they do not receive the expected sales.
What many business owners fail to realize is that a website’s mission does not end in attracting as many site visitors as possible. The most important aim is to transform these visitors into clients, commonly known as a conversion.
In a previous blog post, we have defined a conversion as the number of customers that make contact with the business owner (through email or phone call) for every 100 website visitors, or in the case of an e-commerce web design, make a purchase. We will stick with this definition for this article.
If you are one of these website owners, it is time to assess your e-commerce web design as to whether it is effective for your business. The experts at DS Xpress know how to help set up a website that is user friendly and easy to use. We offer full service web design. To help you with that, you can follow some tips we have outlined below.
– Minimize your website’s load time as visitors tend to get impatient.
– Succinctly write important details at the top; some users might not scroll down.
– Increase your font size so that it can be read with ease.
– Use only one column layout to avoid confusing users as to which column to read first.
All in all, the key driving factor in increasing conversions lies within the web design of your business. By following some of these tips and making your site easy and simple, all we can hope is for you to start experiencing success.
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