Redesigning your website could be the push that your business needs. However, many people are unsure as to when they should be redesigning their website. There are a number of points that you should consider when thinking about this which will help you determine whether or not it is the right time for a redesign.
Your Business Has Evolved
Businesses grow and evolve over the years and your website needs to be a representation of this. If you have included new parts to your business or there has been a shift in the focus of your business then you should redesign your website. Keeping your website up to date with your brand and values is important and ensures that visitors understand what your business can offer them.
There Are New Design Trends In Your Market
The market that you are in will determine the design of your website. If you have a commerce website then you need to redesign your site to include the latest trends and integration on offer. If you have an old website that does not link to social media then you need to redesign the site because more people are using social media to find information and products.
Consider How Easy It Is To Navigate Your Website
As your website grows, the method used for navigation may need to change as well. Your users need to easily navigate to your core functions and be able to find the information that they are looking for. A redesign could be something as simple as changing the search functions to include images or make the call to action easier to see and complete.
Take the time to run through your site and see how easy it is to get to the information that you want. If you are getting lost on the site or it is taking a while to find information then a redesign is necessary. However, if you are able to quickly and easily find information then you do not have to redesign your site.
Launching Something New?
Any business that is launching something new should consider a redesign of their website. This redesign could help showcase the new service or product better. Of course, if you have a website that already offers you the ability to showcase your products then you will not have to redesign the entire site.
Changes Your Business Goals
The goals of your business may change and you need to consider how this will affect your website. If you are no longer a service based business and are looking at sales more then you need to change then the website to display this. Your website should always help you achieve your business goals and if they change then your website needs to change as well.
There are many reasons why you should consider a redesign of your website. You can determine that it is time for a change by running through your site and assessing whether or not it still helps you achieve your business goals. You also need to consider the ease of navigation and how new products are showcased.
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