How do you ensure your start-up business gets off to a great start? If you take the right steps you can choose to set yourself up properly to succeed. Here are five key things you need to get a great start in creating a profitable business:
The ability to think from the customer’s perspective.
Above everything you need to serve the customer’s needs. If you are not solving a problem or meeting a need, why should they purchase your goods or services? To succeed you have to see things clearly from the customer’s perspective, not your own. They don’t want to hear about your problems, only how you can make their life easier and more enjoyable. Never forget this! The most obvious way to do this is to talk to prospective customers and continue talking to them when they become actual customers. They want you to understand them and not the other way round. The more you understand how your customers think and look through their eyes, the more likely your business is to succeed from the word go.
Create a clear idea of what you want to sell or provide to customer.
You have to make a compelling offer that is crystal clear to the prospective purchaser. What are you offering, at what price and how long will it take to deliver? Vagueness will not sell to anyone. Also, in the electronic world in which we all live, communication needs to be swift, if not instant. So take the time to be clear about both what you do sell and what you don’t. Then find someone else to whom you can refer the work you don’t feel capable of, or just don’t want to take on.
Get an understanding of your market.
Even if you have been involved in a business sector for some time you will need to take some time understanding the market you will be operating in. Finding relevant information is easier than ever in the internet age and there is no excuse for not doing thorough research. You may know some facts from the company you used to work for but now you need to find out how their competitors do some things better and listen to what customers want. Just because there are established ways of working in the industry doesn’t mean that a new approach might not work even better. But, make sure you have the facts at your fingertips and have done your homework carefully.
The ability to sell
Don’t panic at this! Some people are born salespeople and others sell reluctantly. You will know what style works for you but you must get to talk to people about your product or service. The business that does not market itself will fail! You will need to find an approach that works for you and you may be surprised to find that a friendly approach that offers the benefit of your experience to potential customers is more effective that a hard nosed sales pitch. But, make sure you work to get a steady stream of enquirers coming to you. You should hire experts where needed but beware the exaggerated claims of some ‘gurus’. Above all, find out what works and do more of it.
Create an Online Presence
Finally, with the advancement in technology, people are going online to search for all they want. So how do you ensure that people will get to know your new business, buy your product online or even visit your physical location to buy from you? The only sure way is to hire a web designer to make a make a professional website for you. A unique, easy to access business website will enhance your business accessibility especially among online shoppers resulting in increased sales and higher profits.
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